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Blog - The Dark Side of WhatsApp Marketing 1

WhatsApp marketing B2B Marketing B2C Marketing Customer communications Food for thought

The Dark Side of WhatsApp Marketing: A Singaporean Perspective

Ah, the wonders of WhatsApp marketing. In Singapore, it's become an essential tool for businesses…

Li YingMay 7, 2023

WhatsApp marketing B2B Marketing B2C Marketing Customer communications Food for thought

Exploring the Power of WhatsApp Marketing

"Amidst this ever-changing landscape, one tool that has emerged as a game-changer for businesses" As…

Li YingMay 17, 2023

Blog - Marketing Campaigns Bringing Little or No Results We have the Answer -1

B2B Marketing B2C Marketing Food for thought Marketing Strategy

Marketing Campaigns Bringing Little or No Results? Here’s What to Do.

With the right databases, businesses can market products & services to specific consumer-pools. But this…

FrankNovember 20, 2020

B2B Marketing B2C Marketing Food for thought Marketing Strategy

The Law of Not so Large Numbers

If you have been marketing for any kind of business, you would inevitably come face…

FrankJuly 20, 2020

B2B Marketing B2C Marketing Food for thought

The Importance of Targeted Marketing

Before we had targeted marketing, advertisers could not target crowds that were likely to buy…

FrankSeptember 13, 2022

B2C Marketing Customer communications Food for thought Marketing Strategy

3 Ingenious Ways Businesses are Using SMS to Boost Profitability

SMS is really one of the business world’s more pleasant surprises. In the sense that…

FrankJune 21, 2019

B2B Marketing B2C Marketing Customer communications Email marketing Food for thought

First things first, a compelling email subject

"even the best sales pitch email in the world would come across as something terribly…

FrankMay 14, 2019

Food for thought Partnerships

Singapore SMART Investment and International Property Expo 2019

By SMART Expo The increasingly expensive and restrictive Singapore residential property market is spurring overseas…

FrankMarch 29, 2019

Blog featured image - How Much Does Cost to Get 1 New Customer

B2B Marketing B2C Marketing Food for thought

How Much Does it Cost to Get 1 New Customer

When trying to get new customers, cost-per-acquisition (CPA) is a vital way of measurability which…

FrankJanuary 29, 2019

B2B Marketing B2C Marketing Email marketing Food for thought Marketing Strategy

3 Vital Components to Word-of-Mouth Marketing

Mention the term ‘Word-of-mouth’ marketing to any business owner and they’ll most definitely respond beaming…

FrankJanuary 8, 2019

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The Dark Side of WhatsApp Marketing: A Singaporean Perspective

Exploring the Power of WhatsApp Marketing

Marketing Campaigns Bringing Little or No Results? Here’s What to Do.

The Law of Not so Large Numbers

The Importance of Targeted Marketing

3 Ingenious Ways Businesses are Using SMS to Boost Profitability

First things first, a compelling email subject

Singapore SMART Investment and International Property Expo 2019

How Much Does it Cost to Get 1 New Customer

3 Vital Components to Word-of-Mouth Marketing

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