SingPost Database Marketing Service

SingPost Advertising for Business

With SingPost, you can advertise your business to over 1.3 million local households with direct mail. You can also advertise digitally to SingPost’s SAM and SampleStore users.


Option 1:
Advertising with Admail

Admail is a mail drop service that delivers your marketing and promotional messages direct to households in Singapore.

This marketing strategy allows you to bring your products and services to consumers island-wide via direct mail. Your advertisements will be delivered in full-color printouts.


Deliver your direct mail ads in 2 ways

1. Admail
a cost-effective unaddressed mail drop service used for lead generation.
2. HomeDirect
A semi-addressed direct marketing solution whereby your tailored messages are delivered to relevant households.
Enquire for Promotion Details (Up to 25% off)

Focus Your Marketing in Key Sectors or Dwelling Types


  1. By Sector
  • Sector is the first 2 digits of our 6 digit postal code.
  • eg: 520865 (52 is the sector code)
  • You can select multiple sectors to blast.
  1. By Dwelling type:
  • HDB
  • Condo / Private / Landed properties
  • Commercial buildings

Option 2:
Advertising with SampleStore

Sample Store is an arm of SingPost, operating from the website:

It appeals strongly to the female demographic, because they hold a wide range of samples from the Beauty industry. Only subscribers are able to request for samples – sometimes with free shipping – Hence a high opt-in rate.

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cascade - samplestore advertising - 3

Reach out to Female Online Shoppers

Because Sample Store has a female dominated list, businesses can easily
market to their target age group.

  • PMEBs: 61%
  • 25 to 39 year-old: 57%
  • High disposable personal income
  • Keen eye for trends
image - sms or email with samplestore - 1

SampleStore Offers SMS & Email Marketing

1. SMS Database

  • Subscribers (opt-in): 46,700
  • Male: 6,625
  • Female: 40,019

2. Email Database

  • Subscribers (opt-in): 200,000
  • Email blast open rate : ~ 10% to 12%
  • Email click-thru rate: ~3% to 4%

About the SampleStore User base

Website Members

  • 280,000
Monthly Traffic

  • 357,000
Social Media Followers

  • 50,000
Average Monthly Reach

  • 606,000


    Your Name*

    Your Company*


    Your Email*

    Your Contact*

    Enquiring about:*
    Admail & HomeDirectSampleStore

    Additional details: Target demographic/district/etc (optional):

    Frequently Asked Questions

    Q: Are all databases DNC checked?
    A: Yes, before we broadcast your message to your target audience, the database is checked for DNC listed numbers beforehand. All DNC registered entries are removed.

    Q: What makes up the Singpost SAM database users?
    A: The SingPost’s SAM database is made up of people who use their machines,
    website, or mobile application to pay bills and fines.

    Q: How many percent of the Database does PMEBs make up?
    A: PMEBs take up 72% of the database – making broadcasts to this particular set effective for B2C businesses.

    Q: How often does the SAM database receive mailers from advertisers?
    A: SAM’s database only receives a maximum of approximately 3 to 4 monthly emails. Because of this strict moderation, the database is well-responsive when presented with adequately compelling offers and promotions – which are exclusive to the broadcast.