Location Based Advertising Service
Market to Crowds in Strategic Locations with Location-Based Advertising
Also known as gerfencing ads, location-based ad marketing campaigns allows you to advertise to your target demographics while they are at your selected locations. This enables you to broadcast well-timed marketing messages during perfect moments which are a highly relevent to your target demographic’s whereabouts.
How does LBA Work?
When simcard users make use of their wireless data by surfing the web or checking online messages, GPS technology enables us to determine their position with high accuracy. This allows your business to broadcast marketing messages, or location specific notifications to crowds in strategic locations all over Singapore.
- MRT/ LRT Stations
- Schools / Hospital / Polyclinics
- Petrol Stations / Malls /Hotels / Resorts
- And more…
- Meal-time discounts
- Coffee promotions
- IT / food / game expos
- Seminars and tradeshows
- Flash sales
2 Ways to Use Location Based Ads
You can use LBA in 2 different ways.
1. Target by live-location.
The first method broadcasts your marketing message to your target demographic when they are physically at the vicinity of your target locations.
2. Target by district of residency.
The second method lets you broadcasts your marketing message to residents who live in specific districts in Singapore.
The Advantages of Geo-Targeted Advertisements
Select up to 10 Broadcast locations! Zero-in on geofenced locations best for marketing your type of services and products with location based mobile marketing.
location based ads allow your marketing message to be delivered to targeted SingTel users up to over a span of 7 consecutive working days.
Not only people in target buildings and areas will receive your message, users within a 5-10 meters radius will get your location based notifications too!
High Open Rates
90% of text messages are open and read within 3 minutes of delivery. Enhance your marketing by creating touchpoints with customers in the most direct way.
This is how you send bulk SMS the fastest way. Reach your targeted prospects at the best time frames and get your message directly into their hands, instantly.
Internet Not Required
Even if there is no Internet and WiFi connections, you can still send and receive messages via the ever-active mobile network. Virtually anytime, anywhere.
Examples of Brands Using Geofencing Ads
“The Sephora app increases customer loyalty by including location-targeted messages. If a user has an unspent gift card, they get a reminder when they enter the geofenced zone close to a store.”
“Goldlion Enterprise (Singapore) Pte Ltd has been working with SMSDome over a few projects to activate the location-based SMS and MMS services… catering to our SMS marketing-related needs”
“Dunkin’s use of a personalized Snapchat geo filter to celebrate National Donut Day is a superb example of LBA, their filters allow brands to provide the app users with fun sharable experiences.”
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Frequently Asked Questions
Q: If I have a store/outlet at Takashimaya, will I be able to reach people at Wisma Atria?
A: Yes, with Location Based Advertising, you may target 5 -10 locations within 1 broadcast. If one of the locations you are targeting is Wisma Atria, Singtel users that are within the vicinity (of 5-10 meters radius) will receive the SMS. You can have your broadcast distributed evenly over 1 week.
Q: Is there an LBA trial or sample package to test the effectiveness of location based marketing?
A: While there are no trials for this geo-social-based marketing service, we’d suggest giving Database Marketing a try to access the effectiveness. You are able to reach out to specific profiles who live, (as opposed to are) in specific areas. This gives the best proximate to a live-location trigger.
Q: What are some location based marketing examples?
A: location based advertising examples include:
- SP Powers launching OEM to homeowners in specific districts
- RC commitees notifying residents of events in the neighborhood
- SBS notifying residents with updates of new bus services
- Malls notifying shoppers of live events and festive promotions
Q: What profiles can I target with LBA?
A: With this type of Geofencing advertising, you can target by: Age / gender / Ethnic group. SingTel subscribers in the target vicinity will receive your SMS.
Q: If multiple merchants in the same vicinity employ LBA, wouldn’t it be extremely invasive for SingTel Subscribers?
A: Broadcasts are scheduled to avoid clashing with one another. Secondly, different merchants target different demographics.
Q: What about users from other telcos and most importantly what else should I take note of?
A: With this service, you can reach users from Singtel, and through us, you’ll get to enjoy 10% more volume and a value-added perk. Contact with the form below for pricing details.
Q: What does “Additional 10% Volume” mean?
Broadcast to 10K recipients in Ang Mo Kio hub area
Receive another 1K additional bonus for free.
Recipients: Total broadcast count 11K