SingPost Advertising for Business
With SingPost, you can advertise your business to over 1.3 million local Singaporean households with direct mail.
Advertising with SingPost
Admail is a mail drop service that delivers your marketing and promotional messages direct to households in Singapore.
This marketing strategy allows you to bring your products and services to consumers island-wide via direct mail. Your advertisements will be delivered in full-color printouts.
SingPost has 2 delivery methods:
Admail is unaddressed direct mail delivered directly into residential letterboxes without personal names.
Key characteristics
• Delivered without envelopes
• No personal names required
• Suitable for mass outreach and awareness campaigns
• Can be targeted by postal sector and dwelling type
Admail is often used for promotions, product launches, new outlet announcements, and lead generation campaigns that require scale.
HomeDirect is semi-addressed direct mail delivered in envelopes and addressed to “The Resident”.
Key characteristics
• Delivered in envelopes
• Addressed to households rather than individuals
• Allows more precise residential targeting
• Suitable for condominium, landed property, or specific building outreach
HomeDirect is commonly used when message presentation and perceived relevance are important
Target Key Sectors or Dwelling Types
- By Sector
- Sector is the first 2 digits of our 6 digit postal code.
- eg: 520865 (52 is the sector code)
- You can select multiple sectors to blast.
- By Dwelling type:
- HDB
- Condo / Private / Landed properties
(Only available for SingPost) - Commercial buildings
SUBMIT YOUR REQUIREMENTS BELOW
Frequently Asked Questions
Q: How long does Admail flyer distribution take?
- Peak-period distribution time: 10 working days
- Non-peak-period distribution time: 5 working days
Q: How long does HomeDirect flyer distribution take?
- Peak-period distribution time: 5 working days
- Non-peak-period distribution time: 3 working days
Q: What information is required to confirm an Admail or HomeDirect campaign
To proceed, the following are required:
- Targeting scope and quantity
- Artwork file in print-ready format
- Preferred distribution window
Final timelines are confirmed after artwork approval and booking confirmation.