We specialize in 2 aspects of targeted mobile marketing.
“Firstly, we connect businesses to pools of consumers that are most likely to become paying customers.”
Firstly, we connect businesses to pools of consumers that are most likely to become paying customers. So if you are selling shoes (like Aldo or Charles & Keith), we can send notifications to working adults aged 27 to 55 – to notify them of any new shoe launches in their neighborhood or nearby their workplace.
And when they start buying your shoes thanks to the initial broadcast, they become customers.
At this very basic state, the sales funnel chart looks like this:
As you can see, engagement ends abruptly once a sale is made. And then money has to be spent on more advertising just to gain additional sales from new customers.
“This is why the second part of what we do comes in as a game changer.”
This is why the second part of what we do comes in as a game changer. Instead of just moving on to the next marketing broadcast, we advise businesses to store the contact numbers of converted customers (into something such as SmsBox) and to continue to market to them.
The way to do this is to entice membership sign-ups with one-time discounts or even membership points.
The process looks like this:
This way the business not only acquires a new customer, it also nurtures the possibility of recurring sales too. Simply with the addition of continual engagement, there is a huge improvement in the lifespan of a paying customer; this maximizes your marketing budget by giving you an instant increase in ROI.
“a simple system for getting new customers, referrals and nurturing recurring sales.”
Put it all together, along with a referral initiative and it looks like this:
A simple system for getting new customers, referrals and nurturing recurring sales.
Speaking of which, did you know that acquiring a new customer can cost five times more than retaining an existing customer?
That’s why it’s so important for your sales funnel to factor in the nurturing of recurring sales.
Give any business the capability to broadcast their message to 4,000 recipients per minute and engagement will undoubtedly increase, what follows next is sales and referrals.