"1-for-1 meal offer! 5 mins walk away..."

Advertise directly to crowds in your targeted Buildings & Locations

Location Based Advertising

Broadcast Your Message to SingTel Users in Specific Buildings, Malls, MRT stations, and more!
Perfect For Your:
  • Live Roadshows
  • Event Awareness
  • Retail Promotions
  • Product Launches
  • Lunch/dinner crowds
  • Trade Shows / IT Fairs
Target Your Audience by:
  • Age
  • Gender
  • Ethnicity
  • District
  • Housing type
  • Real-time location

What is location based advertising on mobile?

location based ads, also know as GPS based ads lets you broadcast your message or location based notifications in Strategic Locations all over Singapore.

  • Shopping Malls
  • Outdoor Zone
  • Hotels & Resorts
  • MRT/ LRT Stations
  • Petrol Stations
  • Schools
  • Postal Codes
  • Hospital / Polyclinics
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Market During Perfect Moments with Location Based marketing campaigns

With location based mobile marketing, you can create touch-points with the correct consumer crowds at perfect timings. Learn what types of promotions your target demographics respond to best with Location based advertising in Singapore only.

  • Meal-time discounts for lunch & dinner crowds
  • Coffee promotions during lunch hours
  • Notifications of nearby IT / food / game expos
  • Seminars and tradeshows announcements
  • Flash sales for retail stores and pushcarts

Target Locations

Select up to 10 Broadcast locations! Zero-in on locations best for marketing  your type of services and products with location based mobile marketing.

Campaign Duration

location based ads allow your marketing message to be delivered to targeted SingTel users up to over a span of 7 consecutive working days.

Broadcast Radius

Not only people in target buildings and areas will receive your message, users within a 5-10 meters radius will get your location based notifications too!

F.A.Q.s

Q: If I have a store/outlet at Takashimaya, will I be able to reach people at Wisma Atria?
A: Yes, with Location Based Advertising, you may target 5 -10 locations within 1 broadcast. If one of the locations you are targeting is Wisma Atria, Singtel users that are within the vicinity (of 5-10 meters radius) will receive the SMS. You can have your broadcast distributed evenly over 1 week.

Q: Is there an LBA trial or sample package to test the effectiveness of location based marketing?
A: While there are no trials for this geo-social-based marketing service, we’d suggest giving Database Marketing a try to access the effectiveness. You are able to reach out to specific profiles who live, (as opposed to are) in specific areas. This gives the best proximate to a live-location trigger.

Q: What are some location based marketing examples?
A: location based advertising examples include:

  • SP Powers launching OEM to homeowners in specific districts
  • RC commitees notifying residents of events in the neighborhood
  • SBS notifying residents with updates of new bus services
  • Malls notifying shoppers of live events and festive promotions

Q: What profiles can I target with LBA?
A: You can target by: Age / gender / Ethnic group. SingTel subscribers in the target vicinity will receive your SMS.

Q: If multiple merchants in the same vicinity employ LBA, wouldn’t it be extremely invasive for SingTel Subscribers?
A: Broadcasts are scheduled to avoid clashing with one another. Secondly, different merchants target different demographics.

Q: What about users from other telcos and most importantly what else should I take note of?
A: With this service, you can reach users from Singtel, and through us, you’ll get to enjoy 10% more volume and a value-added perk. Contact with the form below for pricing details.

Q: What does “Additional 10%  Volume” mean?
EG:
Broadcast to 10K recipients in Ang Mo Kio hub area
Receive another 1K additional bonus for free.
Recipients: Total broadcast count 11K

Order today and get +10% bonus volume (Only through SmsDome)

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