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As a Mobile Marketing company, we often find ourselves buried deep in information about… well… Marketing. And truth be told, I’ve often found it quaint how old fashioned the latest fads always seems to be.

By and large, there seems to be an awful lot of recurring theories to how marketing can, or should be. And rightfully so, whilst in search for the truest of inspiration, people often look at the current Titans of the market – spawning thousands of articles sounding like these…

“Steve Job’s secret genius in marketing the iPhone!”

“Seth Godin, the FATHER OF MARKETING on how to be remarkable!!”

“Walt Disney: Market this way!! Have the people making it, use it!!!”

Now of course reading articles such as the above will surely supply you with some fun insights and giggles in the beginning. But you’re going to notice that year after year, the same stuff is going to reappear, in numerous forms, with even more numerous names, showcasing another hot product. And it’s going to feel like Déjà Vu all over again. What I’m saying is that it doesn’t take long for this to become chloroform in print – no matter how many exclamation marks in those article titles.

Now, all these fads won’t matter (at all) if you knew this little Truth…

The essence of Great Marketing lies in not what message is delivered, but how it’s delivered.

All it takes is a soft focus on ‘how’, rather than ‘what’. This shifts us snugly into an often neglected perspective. Which as a matter of fact, relinquishes the need to find THE answer to how you should market anything – and puts you right on point.

And since we are in the Mobile Marketing business, we shall use SMS Broadcasts as an example.

How fast? 3 minutes.

90% of all sent messages are opened within 3 minutes. Nothing else comes close.

How long of a message does it take? 160 characters is all it takes.

Your message, minus all the fluff is delivered straight to your target audience. Within a split second, the recipient’s eyes sees your brand name, the promotion and other details. In one glance.

How is it effective? Qualification.

Only interested recipients will retain the SMS. A recent research gathered by suggests that “almost one third of those targeted with SMS advertising campaigns respond to the correspondence; with almost half of this group going on to make a purchase.”

With a compelling enough offer or promotion mechanics, SMS broadcasts not only out-performs other marketing methods, it will leave them in the dirt! But that’s not to say that it’s the only way you should market a business. It’s nothing like that at all.

Instead what any crafty Marketer should do is to include SMS Broadcasts in their arsenal of sales & lead generation weapons.

And if you don’t know what to begin – look no further for it’s here. Reach out to twenty thousand people. Each and every one, your target demographic. In 3 minutes flat. Combined with email marketing for that extra kick.

So what are you waiting for? Give it a shot!

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