Asiaray MRT Advertising for Business
Asiaray manages the advertising spaces on the Thomson–East Coast Line (TEL).
The line covers 27 MRT stations with digital screens, static panels and in-train formats across concourse and platform areas. TEL is practical for campaigns that need steady reach across residential neighbourhoods, retail zones and business districts.
What Asiaray advertising offers
- Consistent commuter flow across a growing MRT line
- Digital screens at natural dwell points such as pathways and escalators
- Static formats along platforms and inside train cabins
- Modern environments suitable for corporate and consumer brands
- Network groupings that cover business areas, malls, affluent neighbourhoods and core commuter stations
These formats support product launches, awareness campaigns and location-based targeting.
Main Asiaray formats
1. Digital Screens
Digital screens are positioned at concourse and platform areas across TEL stations.
These include large-format displays and multi-screen networks at high-movement points. Suitable for time-sensitive announcements and visibility-led campaigns.
2. Business, Retail, Affluent and Core Networks
Stations are grouped by surrounding activity.
Business stations serve office zones, Retail stations connect to major malls, Affluent stations cover higher-income residential areas, and Core stations provide comprehensive commuter reach.
3. In-Train Panels
Upper panels and window decals offer long dwell time during travel.
Useful for campaigns requiring repeated exposure across multiple trips.
4. Station Concepts and Larger Formats
Selected stations support broader executions such as wallscapes, floor decals and concourse concepts.
These are commonly used for higher-impact or seasonal campaigns.
Download Asiaray Advertising Decks
The following materials are available for reference (Click to view PDF online):
These provide station lists, format details and network maps.
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Frequently Asked Questions
1. Who typically uses Asiaray advertising?
- Companies launching new products or services
- Brands seeking daily reach in residential or business areas
- Businesses targeting mall traffic or office commuters
- Marketers planning multi-week awareness campaigns
TEL formats are practical for sustained visibility across mixed commuter profiles.
2. What is the working process?
- Identify suitable stations and formats based on target audience
- Align duration with campaign objectives
- Coordinate production timelines for digital or print assets
- Prepare artwork for submission and approval where required
This workflow keeps planning straightforward for business owners and marketing teams.