This star-studded event features top Korean Artiste such as Kim Jong Kook and Song Ji Hyo.
With that much star power, we wanted to give this event the audience it deserves. Together with Allswell we created an SMS campaign with a to give their client base a chance to meet-and-greet their favorite Korean celebrities.
Allswell collected over 500 entries in just a 4 short weeks!
It was a success. Not only was the target achieved, the strategic plan to utilize celebrity-appeal to bring brand awareness to a Younger Audience proved to be highly-effective. Establishing itself to be a beverage that’s enjoyed by all ages.