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If you grew up in Singapore, chances are you have had Kraft singles on sandwiches as a kid (and adult). And who could resist a nice cheesy snack? Especially when it’s toasted… ????

Kraft gave us a shout out and told us that they wanted to show appreciation to their supporters – so why not start by giving out really nice prizes!

Together with Kraft, we crafted an SMS Lucky Draw campaign – whereby a fully paid Family Trip to Australia was for grabs!

By offering an attractive prize, participants were pouring in from all over the island – giving us a CPA as low as Mariana’s trench.

Marketing data was neatly collected and put into good use, allowing Kraft to further better their brand and product with the information.