With festivities around the corner, it is now a proving ground for many brands to establish themselves and boost their sales numbers.

Flashy ads are everywhere in our daily lives, from bus ads to online platforms. They are practically screaming at you at every turn of a corner.

Well, think about it. If you hush down on your marketing efforts, there’s a high chance your brand will be drowned out by your competitors, and to get the same level of exposure prior to this period will take you a lot more time and money.

Here are a few marketing tips for you this festive season to make your brand stand out among the rest.

 

  1. Optimal targetsoptimal results

A well segmented list of contacts lets you identify groups, allowing you to invest budgets in strategic places.

Marketing is to generate results, no matter how amazing or flashy your ad can be (or will be). On the flip side, marketing at the wrong time to the wrong people can cause efforts to fall flat.

It’s a given when one says that we don’t market renovation services to singles below 35 (in Singapore’s context), nor do we market wedding dresses to students. So how do you ensure maximum outreach?

A well segmented list of contacts lets you identify groups, allowing you to invest budgets in strategic places. But what if you, like many others do not maintain a mailing list? The best and only option is to leverage on targeted marketing to seek out the right groups of audiences for your business.

 

  1. Solve their problems or make their existing solutions better.

The release gives the consumers a chance to coin meanings behind their purchases.

Remember to ensure that your offer is useful to your customers by solving their problem or adding value to their existing solutions in relations to the occasion. During this time, apparel brands release season-specific outfit and F&B brands like Starbucks introduce their festive special drinks.

The release gives the consumers a chance to coin meanings behind their purchases.

 

  1. Engage your potential customers with personable content

A good example of personable engagement campaign is Coca-Cola’s Share A Coke campaign which we have explored previously. This campaign has made an astounding 1 billion impressions globally.

To plant the seed for repeated sales after the initial sale, consider having loyalty programs, whereby the more customers spend, the more they get back in return. This can be easily achieved by hosting campaigns on many online platforms such as SMS, MMS or WhatsApp.

IN CONCLUSION

Businesses should follow through with marketing efforts throughout festivities, and even be a tad bit more aggressive – as long as the brand message is clear, concise and consistent. This helps to maintain brand tonality throughout the year and mitigates the possibility of being drowned out by competitors.

Do you have any tips you think we had missed out? Leave a comment and share some insights with us!

 

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